In The News
Liberty Hardware, a major knob and pull producer, made it into the New York Times a few days ago. Short, to the point, and with a good hook, the story was most likely just a reprint of its own press release. But that’s the way the news machine works.
The gist of the piece was this: Despite being big, Liberty supports small artisans with the limited edition HomeGrown Hardware line. Citing Etsy and the buy local movement as inspiration, Liberty’s go-small line is available, ironically, at select big box Home Depots.
I just kind of shook my head at that one knowing Horton Brasses has an ongoing history supporting skilled artisans. For Horton Brasses, it’s not a marketing gimmick. Rather, a commitment to quality, personalization, and tradition forges the relationship between small business and independent blacksmiths. (Sorry, I could not avoid the chance to make an iron smithing pun.)
If you’ve skimmed the Horton Brasses blog, surely you’ve come across Molly and George’s posts on blacksmithing. Darryl Chernikovich is another metal worker hammering it out for Horton Brasses. He even has an Etsy shop! I doubt Orion would even think to send out a press release advertising any of this. After all, it’s not news. It’s just how Horton Brasses does business.
Handmade. Local. Small.
For Horton Brasses, those words mean more than trying to capitalize off of the latest and hottest trends. Instead, they are synonymous with ironwork. How else can you make hand forged knobs and pulls? There really is no other way. Horton Brasses blacksmiths are real people! And they’ve been working for Horton Brasses long before it was cool to quit your day job and start a chicken farm in Brooklyn. These folks are the real McCoy and they know their craft inside and out.
It’s funny that the big guys are trying to re-brand themselves alongside the smaller fries. But you know what they say: imitation is the greatest form of flattery.
2012 Up & Coming Kitchen Trends
Be on trend and check out the complete line of handmade iron hardware by Horton Brasses artisans! Let’s face it--people’s desire to reconnect with small businesses and receive personalized customer service is not on the wane in 2012. Know that when you buy from Horton Brasses, you are not an order number associated with an email address. They really do keep tabs on each and every order. From the manufacturing side of things all the way down to the shipping, real people are making it happen.